There is no doubt in the fact that the current era is indeed, the era of Machine Learning and Artificial Intelligence. The machine learning is taking over the industries across the globe and so does the travel industry is being impacted to a great extent. The customers, nowadays, have been remarkably persistent about the responsiveness. Thus, even a delay of minimal seconds is causing impatience, further resulting in lack of interest and jumping on to some other alternate option. The Travel Industry has become extensively cautious about their functionality and operations. Despite providing excellent services throughout the process, a single mistake may end up losing a potential customer.
With the emergence of technology within the travel industry, there has been a significant upsurge in the expectations of the travellers. Hence, such amalgamation of technology in the travel operations has undoubtedly led to the progression of the industry. The travel companies are personalisation of their approach towards the travellers, wherein, they aim to provide the best and quickest of the services. However, it is imperative to acknowledge that the personalisation is witnessing a boost through Machine Learning and Artificial Intelligence.
Role of Machine Learning and AI:
The modern time travellers expect exceptional experiences to be achieved at an affordable price. To ensure the fulfilment, they explore a vast range of options. The Artificial Intelligence and Machine Learning are actively working upon to meet the expectations. The time has finally arrived where the traditional travel industry methods are being taken over by the modernised approach of Machine Learning. Let’s take a look below to explore how Machine Learning and AI are boosting the level of personalisation in the industry:
Improved Customer Service: The traditional travel industry involved the meeting in person to initiate the bookings. However, the Artificial Intelligence has considerably filled the gap and enabled the advanced customer service, wherein, a traveller can get their reservations done with just one click. There is no need for them to reach the call centres and get their task done. The booking requests are actively being processed by the professionals working from the other side of one’s laptop screens. The Artificial Intelligence has also, resulted in the generation of different apps through which the entire travel procedure can be initiated
Advanced Data Extraction: The organisations, irrespective of the sector, are hugely depending upon data-driven decisions. The Artificial Intelligence and Machine Learning are extracting the essential data based upon the insights composed from social media, traffic on the website; most clicked content, and so on. Such interface is indeed, driving the travel industry to identify the customer preferences, which in turn, are assisting organisations to come up with fantastic tour packages. Also, the approach is making the sector to improve on with their recommendation services
Enhanced Delivery: As mentioned earlier, the responsiveness is playing a substantial role in ensuring better customer service. However, the Artificial Intelligence and Machine Learning are shaping the same with different methodology. To enhance personalisation within the industry, the response time has been accelerated to diminish the waiting period. The responsiveness has been made prompt, and an effective embedment of technology has led to delivering instant messages to the customers
The Machine Learning and AI are shaping the industry, and the progression is never-ending.
Issues in Focus:
After going through with an understanding on how Machine Learning and AI has boosted the personalisation within the industry, it is significant to throw a glimpse over the critical issues that these technological advancements still have to solve to improve the operations further:
Machine Learning is required to focus on enhancing the engagement to enhance further the time to be spent on the travel websites
Due to the lack of desired registration, at times, the technology fails to extract the appropriate data
The customer who blocks cookies cause interruption for the process of identifying the repetitive customers on the website
The travellers are massively relying upon the technology-driven travel organisations for managing and planning their travel. The Machine Learning and Artificial Intelligence are transforming the travel industry globally. What has made it even more successful is the Wi-Fi– whose usage is ultimately the key to ensure an online presence for both individuals as well as the organisations. The travel industry is now bidding a farewell to the traditional methods, as the Machine Learning and Artificial Intelligence has made the operations more personalised and time-saving.
Happy to hear your views on the same, drop message on info@mytravdesk.com