It’s about big data these days and travel businesses are aware of the importance of data analytics. Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. There is a good reason for that to happen. Collection of customer data provides the industry players insights into the customer’s needs, desires, and interests which will help them serve their clients better. This, in turn, built your business a foundation based on consumer satisfaction and trust. That is the best and prudent way to succeed.

Data is all around us and is not limited. Understand what the data that you are getting hold of are and what you are yet to obtain. This model will work in the long term and help you to maximize your knowledge about your client and help you in figuring out the pattern your clientele follow. Using data analytics, travel agencies can differentiate their services from their competitors and improve marketing and pricing strategies. Data analytics gives the opportunity to travel industry to determine more easily why their customers are choosing their competitors over them and vice versa.

CRM helps in maintain a proper database of all the complaints and feedback as managing all the complaints becomes difficult especially during peak time. Data analytics helps in categorizing the complaints of customers and also ensures proper follow up of the complaints.

How data analytics helps travel industry:

• Even small travel business owner can know in advance what type travellers or customers they are dealing with and what are the needs and requirements of their customers based on their earlier travel history and choices, you can tailor a package that is best suited to your tastes.
• Instead of waiting for a customer to log on and search for a particular trip, many travel companies are using analytics and AI to forecast which are the most likely destinations for specific customers, and send them alerts whenever some flash sales become available. AI allows these companies to plough through thousands of data points going back several years, based on which they can provide alerts which are most likely to attract customers based on their travel history.

Thousands of travellers worldwide prefer to arrange their trips online instead of physically going to travel agencies. Data science has completely changed the way the travel industry operates in. Some might look upon it as an intrusion of privacy, but the fact remains that most travel companies are entirely aware of where, how and even why we have travelled, and are using artificial intelligence and intense data analytics to provide more useful solutions.