Communication play’s very important role in Travel and Tourism industry’s development. It is the most important and most used of all the skills in the tourism industry or in every industry.

In the travel industry, communication is a process of sharing an effective and accurate information to the people, the use of technology has helped travel industry to improve communication with their clients. It is important that the staff members of travel industry are fully trained in terms of language and communication skills. The customer must feel that their questions are answered to their satisfaction because they are paying services.

Communication is important tool to aid the development and maintenance of the long term relationship with customers. Communication has been recognized as the means by which both and people and the organization survive. When human beings lack the ability to cope with life, the source of the problem is often a lack of appropriate information. Incomplete and unorganized information place a heavy strain on the ability of people to make sense out of their existence.

It is important to delight customers by not just meetings, but exceeding their expectations. Effective communication system is the foundation to a successful relationship with customers in travel industry. Without having a good communication with customers, agency will be left with bad reviews and unsatisfied customers. Happy customers will give good review and recommend your agency to their friends and family and moreover, you can repeat business with happy customers.

A good communication is important in being able to sell tourism offers and keep your customers engage for long time and make them loyal. That’s why it is important for travel agents to be in touch with their customers even when they are not travelling, by sending them offers through mail, text or calls.

Communication is important during travelling process itself. Connecting with customers before, during or after travelling is a good way to keep travellers up to date and happy.