The above question is highly relevant for you regardless of your belief. The rapid technological transformation in the way businesses work has brought about a drastic change in the customer-business relationship. Nowadays, it is essential for each and every business to keep an eye on the changing inclinations of customers towards technological mediums that connect them to the business. The timely understanding of the changing paradigm facilitates businesses in deriving the benefit of first-mover advantage and capturing a sizeable portion of the market.
A mobile app is the best medium to be engaged with customer as you are not only accessible but can provide timely information to the customers regarding your products and services as compared to any other medium. Being quick and handy, mobile applications have made their way to each and every task that a mobile user performs.
The utility of mobile applications has increased with time and gradually people have started using their mobile phone for accessing any information or attaining the benefit of any online service, as these services are available round the clock at just a click. Here are a few points highlighting the benefits travel agents can derive from providing users a mobile app:
- Pre & Post Booking Engagement
Almost every Traveller carries a Smart phone and if business are able to continue the engagement, through out this journey i.e. time when a customer starts the process, It is bound to increase the satisfaction levels of the customers & Travellers.
- Providing a better insight of your product and services
SmartPhones have reached almost each and every household and its usage has gained considerable momentum in the recent years. A mobile app is the best medium for travel agents to connect with their actual and potential customers 24X7, whether is it providing information or serving them customized promotions. Gradually, the online market has replaced the offline market to a great extent.
Accessing a business and its offerings is just a click away from the customer, and they have the availability of making a transaction round the clock regardless of time and place. Whether it is offering packages through notifications or letting the customers know about promotions, a mobile app is a best and optimum medium that provides thorough insights to the customer at their fingertips.
- Keeping a proper track of their complaints and feedbacks
Proper tracking and resolution of customer complaints is essential for customer satisfaction. In today’s time when the market is flooded with numerous entities who offer somewhat similar products at same prices, it becomes imperative for each and every player to provide high-quality services to its customers. It becomes even more critical for businesses to keep an eye on the complaints and their redressal. With the mobile app, travels agents can collect and maintain their customers’ feedback which can be utilized for improvement in services.
- Maintain regular interaction with customers
The process of establishing an effective communication with a customer is vital for travel agents looking to stay aware regarding the changing patterns of customers’ preferences. With the transforming trend towards customer satisfaction, the fundamentals of business have also changed. Businesses now have shifted from being product centric to customer-centric. It is vital for each and every business to modify themselves according to the customer’s taste and preferences and in order to ascertain their taste and preferences, establishing a healthy communication with the customers is crucial for them.
- Attaining the objective of 3R’s
The 3Rs stands for Right thing, Right time and Right person which simply mean a seller always aims to provide the right thing at the right time to the right person. The 3Rs are the ultimate secret to any business’s success because a proper follow up of all these elements eases the efforts of a business to a great extent. Being a travel agent, it might be difficult for you to compete with the existing players of the market unless you don’t keep an eye on the 3Rs. A mobile app facilitates the conduct of a business in a better way and helps fulfilling the objectives of 3Rs.
- Tracing the brain of a customer
A mobile app plays an essential part in tracing the changing needs of a customer. It provides an opportunity for travel agents to engage in direct communication with their customers. Through a mobile application, customers can seek more information, assistance before, during or after the journey and even provide feedback regarding services and products and convey their suggestions to the travel agent. The communication process enables the service provider to understand the preferences of individuals so that the products can be modified or redesigned according to their needs and preferences.
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